Employee Value Proposition (EVP) is a term used to denote the balance of the rewards and benefits that are received by an employee in return for their performance at the workplace. It is a key concept in Employer Branding however should not be confused to be one and the same. Employer Branding is the personality of the organisation.
Minchington (2005) defines an EVP as a set of associations and offerings that characterizes an employer or position and differentiates it from its competitors. An EVP must be unique, relevant and compelling if it is to act as a key driver of talent attraction, engagement and retention.
Other key factors influencing how an individual may choose to balance his or her career path in an organisation are;
Compensation - salary, incentives, cash recognition, pay process
Benefits – healthcare, retirement, insurances,recognition programs
Affiliation – work environment, trust, transparency, organizational commitment
Career – advancement opportunities, personal growth and development, training, job security
Work Content – challenge, autonomy, meaningfulness, variety
Astor Levin’s 2007 EVP National Survey results showed that only 56% of respondents believe that their expectations upon joining their employer had been met.
Detailed below are some fabulous and varied examples of companies who are leading the way in developing and communicating their Employee Value Propositions both locally and globally.
Vodafone Australia- Our People promise Be your possibility, make every moment count
We make this promise to you because we want you to be free to be yourself and use all your talents, ideas and passions to the max every day, so we deliver on our customer promise, and you get to make the most of your time at Vodafone.
Welcoming you-Hit the ground running and enjoy a great start at Vodafone
Connecting you-Get in the know, stay connected and speak your mind
Developing you-Be your possibility with challenging career and development experiences
Looking out for you-Your well-being and safety come first
Celebrating you-Love your work, love to say thank you when you go above and beyond
Beyond you-Live your passion and together with Vodafone, make a difference to the world around us
Rewarding you-Make the money talk with real rewards for performance
Explore more at http://careers.vodafone.com.au/content.asp?stp=AW&newsID=101395
Sodexo- We support and encourage our employees to shape their own future and grow with the company.
We care about our employees in the same way that we care about our clients and we strive to provide each and every employee with a wide range of professional and personal opportunities to improve the quality of their daily life.
Our employees are able to develop their careers both locally and globally across all of our service areas. They have the flexibility to align the pace of their career with their various life stages.
By living the Sodexo values and ethical principles, and actively fostering diversity and inclusion, our people make Sodexo a company of the future.
Five commitments capture the Sodexo Employee Value Proposition: Recruiting, Welcoming, Living, Growing and Rewarding.
Explore more at http://www.iamsodexo.com/front_en/about/EVP/EVP.asp
Coca Cola Europe- We are a great place to work where people are inspired to be the best they can be.
What do we offer:
· The Coca-Cola Company’s extraordinary heritage, our leading brands and the global scale of what we do;
· The challenge of meaningful work – our unique global system offers constant opportunities to develop world-class skills and a truly international career;
· A unique culture where people convert their passion into action;
· The kind of competitive compensation you would expect from a world leader.
What do we expect from you:
· The ability to contribute, to make a difference and have a tangible impact – turning your passion into action;
· Creative and fresh thinking in your work and your life, regardless of your role;
· A spirit of collaboration – you thrive when you work with a diverse range of people with different views, perspectives and priorities;
· A pragmatic and commercial mindset that understands the challenge of sustainability.
Explore more at http://www.europeancareers.coca-cola.com/en/home/why-coca-cola.aspx
