Universum, the employer branding company, surveyed nearly 120,000 students at top academic institutions on ideal companies to work for. The results revealed Google as the world's most attractive employer, followed closely by its rival, Microsoft. The complete Top 10 read as follows:- Google,
- PricewaterhouseCoopers,
- Microsoft,
- Goldman Sachs,
- Ernst & Young,
- Procter & Gamble,
- J.P. Morgan,
- KPMG,
- McKinsey &Company,
- Deloitte.
This is the first global index of employer attractiveness and highlights the world's most powerful employer brands. Those companies that excel intalent attraction and retention. Michal Kalinowski, Universum's CEOexplains, "Despite the short-term easing of competition for talent caused bythe recession, employers are faced with a shrinking global workforce, a lack of skilled workers and an increasingly demanding young generation. To secure talent under these conditions, they must develop true and differentiating employer brands...".
Lovisa Ohnell,Universum's research director comments, "These multinational brands are globally well-known and provide students with an excellent reference for their future career. They offer relocation opportunities, training and development, interaction with clients and colleagues in various countries,and due to size and economic stability, they're also seen as the best choice for secure employment."
For the Global Top 50 rankings, go to http://www.universumglobal.com/
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